"I used one of the 'big three' consulting firms and paid too much for a cookie-cutter report that I couldn't use. Mainsail Strategic Consulting’s team were experienced executives who weren’t afraid to roll up their sleeves to analyze our data, add their insight, and create a real deliverable with solid strategic and operational impact." – EVP, Corporate Retail
Upgraded Online Capabilities to Support New POS Environment
- Updated online strategies for SEO, sweepstakes & social media, video content, and mobile experience
- Implemented a strategic separation of tobacco products into their site, which permitted more comprehensive media and social strategies for liquor sales
- Utilized rich content development, including video, and integrated social media, paid media, and digital properties (mobile & desktop) for more consumer engagement
Captured Website Testimonials to Build Credibility and Increased Consideration
- More than 8,000 Ratings & Reviews submitted within the first 2 weeks with support of Share & Win Sweeps
- More than 17,000 Ratings & Reviews have been submitted to date
- Over 4,000 Q&A questions answered to date
Built eCommerce Capability While Improving its Wholesale Platform Performance
- Selected and implemented ATG’s platform
- Launched in 2012 and grew online sales to $9M by 2016
- Increased online wholesale purchases by 140%
- Achieved millions in cost savings due to increased efficiencies